The Shampoo That Covers Your Grays in 10 Minutes

No mixing. No mess. No salon. Just lather, wait, and rinse.

You’ll never go back to box dye, or your money back.

840,000+ happy customers
10 min to cover grays
6–8 weeks of lasting color

Made for women who are tired of fighting their grays

Most of our customers are women over 45, and over half of them used box dye before. Many others came to us from the salon. Here is what they told us made them finally try Polar:

“My roots show again just weeks after I color.”
“I see more gray every month.”
“I want to look as young as I feel.”
“The salon costs way too much.”
“My last box dye was a mess.”

If that sounds like you, Polar was made with you in mind.

Covering grays should not be this hard

Box dye

Mix two bottles
Brush it on, strand by strand
Wait up to an hour
Scrub dye off your ears and forehead
Strong ammonia smell

The salon

Book it weeks ahead
Sit in the chair 2 to 3 hours
Pay $150 or more
Do it all again in 5 weeks

Now there is an easier way

Polar is real hair color in a shampoo, so you can use it in the shower just like your normal shampoo. Ten minutes later, your grays are covered and you are done for weeks.

Lather
Pump some into your hands and work it into dry hair until every gray is covered.
Wait 10 minutes
Relax. Read, scroll, or finish your shower.
Rinse
Rinse it out well. That’s it. Your new color is done.

How can a shampoo color your hair?

It’s real hair color. The same kind salons use. It goes inside each gray hair, so it lasts for weeks.
It’s in a shampoo. The lather carries it to every gray. No bowl, no brush.
It has no ammonia. So your hair stays soft and shiny.

Not magic. Just smarter hair color.

Polar bottle with its plant extracts: reishi mushroom, black sesame, saponin, ginseng and fo-ti

What our customers love most

Ranked from thousands of real reviews.

Really covers graysEven stubborn temples.
Easy as shampooLather, wait, rinse.
Done in 10 minutesNot a whole afternoon.
Gentle on hairNo ammonia. Soft and shiny.
Lasts 6–8 weeksFades softly. No harsh line.
Looks naturalNobody can tell.
No messNo stained ears or forehead.
Saves moneyFrom $1.58 a color.

Don’t just take our word for it. Look.

Real customers. Real photos. Their own words.

Liz B. ✓ Verified buyer

★★★★★ Jun 2026 · Medium Brown

I am 54 years old… expensive trips to the salon were not working… I was skeptical but decided to give it a try. I applied the medium brown for 10 minutes. I feel so refreshed! It works!!

Lesley H. ✓ Verified buyer

★★★★★ Jun 2026 · Dark Brown

I was very sceptical… Easy to use, covered my greys, great colour for me and the best thing is I haven’t got a brown forehead or ears.

Josephine D. ✓ Verified buyer

★★★★★ Mar 2026

This changed my whole way of self coloring my hair!… No more 2 hours… Just 10 minutes as it says!! And 💯 percent coverage as you can see on my photos!❤️

Josephine D. before using Polar — Before

Varinder K. ✓ Verified buyer

★★★★★ Sep 2026 · Dark Brown

I bought it last week and it worked really well. I applied on dry hairs and waited for 10 minutes… It doesn’t burn eyes like other strong chemicals.

Maria O. ✓ Verified buyer

★★★★★ Apr 2026

I have never posted a review on a product before but this is life changing for me… It’s the easiest product I have ever used. My hair is like silk.

Yanira ✓ Verified buyer

★★★★★ Apr 2026 · Red

It just sounded too good to be true. However I tried it… It covered my greys very good and I’m very happy.

Donna T. ✓ Verified buyer

★★★★★ Aug 2026

No more gray. I only have to dye my roots. This Polar is great. No bad smells, no half way dye job. In ten minutes the gray is gone.

Valerie Y. ✓ Verified buyer

★★★★★ Sep 2026 · Purple

Absolutely love this product. I bought purple. It 100% covered my Grey’s. I will b purchasing again! Thanks Polar!

Louisa S. ✓ Verified buyer

★★★★★ Feb 2026 · Red

For years I have used dyes but when I tried this shampoo dye for the first time for my regrowth I was totally amazed!… My hair is soft with no broken hair.

840,000+ customers. 26,974 reviews.

Polar vs. box dye vs. the salon

Feature	Polar	Box dye	Salon
Time	10 minutes	Up to 1 hour	2 to 3 hours
Mixing and brushes	None	Yes	Stylist does it
Mess and stains	No mess	Often	No
Ammonia smell	None	Strong	Often
Uses per buy	Up to 15	1	1
Cost per color	About $1.58	About $15	$150+
Where	Your shower	Your bathroom	Drive there

“But will it work on my hair?”

Yes. Polar works on all hair types.

Swipe to find hair like yours.

Woman with coily hair before and after: gray roots covered with natural black

4c & coily

Press the lather into your roots and edges.

Curly

Work it through with your fingers. No brush needed.

Long & wavy

Long or thick hair? Just use a little more.

Straight

Soak every gray, then wait the full 10 minutes.

Woman with short silver hair before and after: colored an even brown

Short hair

A little goes a long way on short hair.

Johnell before and after: blonde hair with highlights, gray regrowth covered

Blonde & highlights

Put it only on the grays, not on your highlights.

Louisa after Polar: red hair over silver, regrowth covered

Already colored

Works on hair you already dye.

Man before and after using Polar: gray hair and white goatee colored dark brown

Men & beards

Works on hair and beards the same way.

Stubborn grays? Use it on dry hair and leave it the full 10 minutes.
Scared of orange? Half gray or more? Go one shade darker.
Sensitive skin? No ammonia. Do a quick skin test first.
Is it a subscription? No. You pay once.

Find your shade in 2 taps

1. What is your natural hair color?

2. How much of your hair is gray?

Before and after using Dark Brown — Dark Brown · before and after

4.4/5 (26,979 reviews)

Instant Dye Shampoo

Fall Sale: up to 53% off + free gift

Available shades: Black

Tap a shade to see it up close. You’ll pick your shades in the next step. Not sure? Use the shade finder.

Select quantity:

FALL SALE EXCLUSIVE0 of 2 unlocked

Free Shipping2 Bottles

Free Conditioner3 Bottles · $22.95

30-Day Money-Back Guarantee.
If it doesn’t work for you, you get your money back.

What makes it different?

Most hair dye comes in two bottles you mix, brush on, and wait up to an hour. Polar is hair color in a shampoo. You lather it in, wait 10 minutes, and rinse. No bowl, no brush, no ammonia smell.

It’s ammonia-free and made with plant extracts like reishi mushroom, ginseng, and fo-ti. And one bottle gives you 10 to 15 colorings, not just one.

In the box: 1 × 200 ml (6.76 fl oz) Polar Instant Dye Shampoo, 1 × instructions and care leaflet.

How do I use it?

Lather:
Pump onto your hands and lather well.
Apply:
Spread evenly on dry hair and leave for 10 minutes.
Rinse:
Rinse thoroughly and enjoy your new color!

Do a small skin test 24 hours before your first use.

Will it work on my hair?

Yes. It works on all hair types, from straight to 4c coils, and on colored or treated hair. It also works on beards.

Have highlights? Put Polar only on the grays you want to cover, not over your highlights.

Ingredients

Plant extracts: Ganoderma lucidum (reishi mushroom), Polygonum multiflorum (fo-ti), Panax ginseng, ginger root, black sesame, macadamia oil, and jojoba oil.

Ammonia-free. Like all lasting hair color, it contains color ingredients and hydrogen peroxide. Some shades contain PPD. If you have sensitive skin, do a skin test first. The full ingredient list for each shade is printed on the box.

Shipping & delivery

We ship your order within 1 business day, and you get tracking by email. Most US orders arrive in about a week. Canada, the UK, and Australia usually take 10 to 14 days.

Shipping is free on 2 or more bottles. One bottle ships for $4.95.

How does the money-back guarantee work?

Try Polar for 30 days. If it doesn’t work for you, contact our team within 30 days and we’ll help you get your money back. See the full refund policy for details.

Over 840,000+ happy customers have made the switch

You’ll never go back to box dye. We promise.

Picture it: you step out of the shower, look in the mirror, and the gray is gone. Soft, shiny hair that looks like your own. If that’s not what you see within 30 days, you get your money back.

Questions? We have answers.

This sounds too good to be true. Does it really work?

Yes. Polar is real hair color, the same kind that salons use. It just comes in a shampoo, so it is much easier to put on. Over 840,000 customers have tried it, and if it doesn’t work for you, you get your money back.

Which shade should I pick?

Pick the shade closest to your natural color. If you’re between two shades, or half or more of your hair is gray, go one shade darker. You can also mix shades in one order. Try the shade finder.

How long does it last?

The color lasts 6 to 8 weeks, depending on your hair and how often you wash it. When your roots grow in, just touch them up. One bottle gives 10 to 15 colorings.

Price breakdown

1 bottle	$34.95 + $4.95 shipping	from $2.33 a color
2 bottles	$59.94, free shipping	from $1.83 a color
3 bottles	$70.95, free shipping + free conditioner	from $1.58 a color

Based on up to 15 colorings per bottle. Compare: box dye about $15 a color, the salon $150 or more.

Is this a subscription?

No. You pay once. There are no surprise charges and nothing to cancel.

Is it safe?

Polar is ammonia-free. But like all lasting hair color, a few people react to it. Do a small skin test 24 hours before your first use. If you’re pregnant or nursing, ask your doctor first.

Will it stain my skin or towels?

Polar is made to be mess-free, and it rinses off skin easily. Use a dark towel, since color can rub off if you don’t rinse well.

How often do I need to use it?

The color lasts 6 to 8 weeks. When your roots grow in, just use Polar on the new gray. Touch up whenever your roots start to show.

Do I use it on wet or dry hair?

Dry hair. This is the most important tip. Dry hair soaks up the color best.

Can I use my normal shampoo after?

Yes. Use your normal shampoo and conditioner between colors. Use Polar only when you want to color.

See yourself again. In 10 minutes.

Get up to 53% off and a free conditioner. Love it, or get your money back.

Get Up to 53% Off