Goes on nicely- no fuss- no mess. Works well if dampen hair first- then shampoo in sufficient amount to lather into hair…. Wait 10-15 minutes- rinse out & condition as usual. Done & done 😁
Joanie T. and 1M+ others purchased
Instant Dye Shampoo
EARLY BLACK FRIDAY SALE
Covers grays in just 10 minutes, as easy as regular shampoo. Ammonia-free. No mixing, no gloves, no stains.
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30-day money-back guarantee
If it doesn't work for you, we'll refund you. No questions asked.
What makes it different?
Most hair dye comes in two bottles you mix, brush on, and wait up to an hour. Polar is hair color in a shampoo. You lather it in, wait 10 minutes, and rinse. No bowl, no brush, no ammonia smell.
It’s ammonia-free and made with plant extracts like reishi mushroom, ginseng, and fo-ti. And one bottle gives you 10 to 15 colorings, not just one.
In the box: 1 × 200 ml (6.76 fl oz) Polar Instant Dye Shampoo, 1 × instructions and care leaflet.
Does it replace my regular shampoo?
No. Our Instant Dye Shampoo is hair dye that you apply as easily as a regular shampoo. It’s not meant for every wash.
Use it when your grays or roots start to show, usually every 4–6 weeks. In between, keep washing with your regular shampoo.
How do I use it?
Lather:
Pump onto your hands and lather well.Apply:
Spread evenly on dry hair and leave for 10 minutes.Rinse:
Rinse thoroughly and enjoy your new color!
Do a small skin test 24 hours before your first use.
Will it work on my hair?
Yes. It works on all hair types, from straight to 4c coils, and on colored or treated hair. It also works on beards.
Have highlights? Put Polar only on the grays you want to cover, not over your highlights.
Ingredients
Plant extracts: Ganoderma lucidum (reishi mushroom), Polygonum multiflorum (fo-ti), Panax ginseng, ginger root, black sesame, macadamia oil, and jojoba oil.
Ammonia-free. Like all lasting hair color, it contains color ingredients and hydrogen peroxide. Some shades contain PPD. If you have sensitive skin, do a skin test first. The full ingredient list for each shade is printed on the box.
Shipping & delivery
- USA: 1 - 4 Days
- United Kingdom: 5 - 9 Days
- Canada: 6 - 12 Days
- Australia: 7 - 10 Days
- Rest Of The World: 7 - 12 Days
How does the money-back guarantee work?
Try Polar for 30 days. If it doesn’t work for you, contact our team within 30 days and we’ll help you get your money back. See the full refund policy for details.
More questions? See all answers
Real Customers, Real Results
Pick your shade to start
Your order is protected by our 30-day money-back guarantee.
Order summary
Pick a shade to startREWARDS: 0/3
Make Hair Coloring
Simple & hassle-free
Get natural, lasting color in just 10 minutes
Works in Just
10 Minutes
Apply to dry hair, wait 10 minutes, and rinse. It's that easy.
QUICK, MESS-FREE
aPPLICATION
No mixing, no gloves, no stains. Works just like your regular shampoo.
Contains
natural ingredients
Like reishi mushrooms, without harsh chemicals like ammonia.
LONG-LASTING
NATURAL COLOR
Each application lasts up to 6 weeks, keeping grays hidden longer.
The Results Speak for Themselves
Before
After
I absolutely love this ! It’s so easy to use like regular shampoo. The gray coverage looked amazing. No mess, no long salon visits, just quick color in one step. Totally worth it!
Demara O., Miami, FL
Verified Buyer
Before
After
I was pleasantly surprised! Covered my grays in 10 minutes, no mess and no strong smell! Very happy with my Order!
Laura T., Austin, TX
Verified Buyer
Before
After
"Quick and easy. Color looks really good. No staining on hairline or face / ears. Love this product"
Priadashni T., Boston, MA
Verified Buyer
Before
After
"Got the red and it covered all grays. No nasty smell. Didn't stain my skin. Finally an easy to use solution."
Kara P., Nashville, TN
Verified Buyer
Before
After
"I was a little skeptical, but it really works!!! The grey on my edges grow wildly and they tend to be hard the dye, but this process was effortlessly and I’m loving the results!"
Krista M., Toronto, CA
Verified Buyer
Before
After
"Love the all naturalness of this hair color shampoo and ease of using it. I get compliments on my hair color actually!"
Busie L., Los Angeles, CA
Verified Buyer
Before
After
"Your product is fantastic, it’s not messy and it get the job done quickly. The color is very natural and look good. This is an excellent product."
James K.
Verified Buyer
Before
After
"First time using this product and I'm amazed how good it is. It is very straight forward it's like shampoo put it on leave it for 11mins and done and I'm really happy with the results. Highly recommend this product and will be the only one I use from now moving forward."
Jackson P.
Verified Buyer
Before
After
"It’s great ! Doesn’t dye your skin. No skin irritation. Easy to use. Quick results. It’s so amazing 👌🏾"
Cesare P.
Verified Buyer
Before
After
"I was extremely please by how fast and effective the shampoo is, great results in such a short time"
Frank C.
Verified Buyer
Before
After
"Finally an easy way to cover my grays. Like it's crazy how this thing works like a normal shampoo. You guys rock!"
Kevin D.
Verified Buyer
4 REASONS
Thousands are switching to Polar Instant Dye Shampoo
Works in Just 10 Minutes
No more scheduling life around hair dye. Apply to dry hair, wait 10 minutes, and rinse. It's that easy.
QUICK, MESS-FREE APPLICATION
Forget messy box dyes. No mixing, no gloves, no stains. Works just like your regular shampoo but completely covers grays.
Gentle on hair
Made with natural ingredients like reishi mushrooms, without harsh chemicals like ammonia. Your hair stays soft and healthy, not dry and damaged.
LONG-LASTING NATURAL COLOR
Each application provides natural-looking color that lasts up to 6 weeks. Its advanced formula keeps grays hidden longer, so you can stay confident without frequent touch-ups.
Works in Just 10 Minutes
No more scheduling life around hair dye. Apply to dry hair, wait 10 minutes, and rinse. It's that easy.
QUICK, MESS-FREE APPLICATION
Forget messy box dyes. No mixing, no gloves, no stains. Works just like your regular shampoo but completely covers grays.
Gentle on hair
Made with natural ingredients like reishi mushrooms, without harsh chemicals like ammonia. Your hair stays soft and healthy, not dry and damaged.
LONG-LASTING NATURAL COLOR
Each application provides natural-looking color that lasts up to 6 weeks. Its advanced formula keeps grays hidden longer, so you can stay confident without frequent touch-ups.
the superior choice
It’s been over a 100 years since the first dyes were created, but we haven’t seen any sort of significant change since then.
Polar Haircare is here to change that.
number of uses
15 applications
1 application
Application time
10 minutes
40-60 minutes
Cost Per Use
$2.33
$15
Ingredients
Ammonia-free
Synthetic
15 applications
10 minutes
$2.33
Ammonia-free
Regular Hair Dye
1 application
40-60 minutes
$15
Synthetic
30-DAY SATISFACTION GUARANTEE
We understand that trying new products can feel risky, which is why Polar offers you a completely Risk-Free experience. With our 30-Day Money Back Guarantee, you can try our natural hair dye solution with confidence. Achieving vibrant, healthy hair has never been safer or easier!
FREQUENTLY
ASKED QUESTIONS
Depending on hair type and frequency of washing, Polar Haircare typically lasts from 4-6 weeks.
One bottle is designed to last for approximately 10 to 15 applications, depending on hair length and thickness.
Yes, Polar works on any hair type from 1a to 4c. Thanks to its shampoo-like qualities, its easy to apply and covers every gray from root to tip.
Polar does contain chemicals that some individuals may be sensitive to for example PPD & Hydrogen Peroxide. We recommend a 24 hour patch test before full application.
Polar Instant Dye Shampoo is designed to be mess-free, it won't stain your skin or scalp and any residue washes off easily from surfaces. We do recommend wearing gloves during application and avoiding white or light-colored towels and clothing, as pigment can transfer if not fully rinsed on time.
Yes, you can! Our shampoo is perfectly safe and effective for use on your beard, offering the same natural-looking, vibrant color and nourishing benefits as it does for your hair.
We recommend using your normal shampoo and conditioner in between dyes and only use Polar Haicare when color reapplication is needed. Conditioner can be applied directly after use.
Absolutely! Our shampoo is formulated with natural ingredients and without harsh chemicals, making it safe for all hair types. It’s gentle on your hair and scalp, ensuring not just color but also care.
Yes, our shampoo is specifically designed to cover gray hair thoroughly, offering a uniform, natural shade. Continuous use will enhance the color depth and coverage.
Yes, our shampoo is safe for use on dyed or chemically treated hair. However, we recommend doing a patch test or consulting with a professional if you have concerns about your specific hair condition.
Customer Reviews
Overall rating: 4.4 / 5 from 28054 reviews.
I was diagnosed with breast cancer 3 years ago. I am 54 years old. Surgery, menopause and medications hit me like a ton of bricks and expensive trips to the salon were not working. With my cancer history, I decided harsh chemicals were not the way to go and started growing out the gray. I discovered Polar hair shampoo on instagram and was skeptical but decided to give it a try. I am so impressed with the results and I applied the medium brown for 10 minutes. I feel so refreshed! It works!!
Great product.
I purchased the red instant dye shampoo , I left it on a little longer than the recommended 10 minutes because I wanted a deeper red colour. As you can see it didn’t get my desired colour it’s more of a copper than a red . But I am still happy with how easy it was to apply and the result I got.
Sorry guys, I meant to put that i used the Purple shampoo. It does stain so I'd wear the gloves. I love my results and the colors it turned my hair. It covered my gray/white roots all of them. Left it on 25mins. Wore gloves to rinse it out. It made my hair shiny and silky too. Stop using harmful box dyes and give polar a try. 10 outta 10 for me.
I was very sceptical but then I saw a friend who followed your brand and asked her about the shampoo. After her recommendation I purchased Dark brown and have not been disappointed. Easy to use, covered my greys, great colour for me and the best thing is I haven't got a brown forehead or ears. I love this product it's absolutely amazing.
I realised that it was time to cover my grey, wispy hairs that were starting to pop up all over the place, especially as they always seemed to point in the opposite direction to the way you wanted them to. I was worried that box dye would be too much of a commitment and time consuming and that monthly trips to the hairdresser would cost a fortune. I was intrigued to see Polar Haircare advertised and decided to give it a whirl. I'm so glad that I did! My hair is now lovely and soft, glossy, healthy and has a new lease of vibrancy that I haven't had since I was knee high to a grasshopper! Thanks Polar! ❤️
Medium brown still has red undertones but is better than light brown.
Love it love it love it. as a 50 year-old woman I’ve been looking for an alternative to colouring my hair as it started falling out. This is a kinder quicker and cheaper alternative. Highly recommend 😁
I was pretty hesitant in trying Polar Haircare. It just sounded too good to be true. However I tried it. I bought the red shampoo dye since I had previously dyed my hair red. I was so surprised at the end. It covered my greys very good and I'm very happy. I will most definitely buy another one!
Love this product … No more salon visits for me … I’m so glad I tried Polar … I was a little skeptical at first till I finally tried it … Great color 💜🩷
I love how well my gray was covered, and it’s super simple to use. My only problem is the actual color. I wanted purple. The color on the bottle said purple. The shampoo was purple. But my hair is magenta. I’m not happy with it at all. If you developed a true, deep, dark purple I’ll definitely try again.
When I saw this on Facebook, I said oh here we go, this can’t be true. But I decided to try it. It was easy. It was not messy and took 10 minutes to do and my hair thick , and very gray, well Polar shampoo took care of that!!! I also get a lot of compliments. I love the color. I did medium brown and definitely highly recommend this product. Thank you polar🩷
Love love love his product!!!! Easy to apply and last up to a month!!!!
I love this hair color it's so quick and easy. I also mix brown and red to get the perfect color thank you so much!
Best experience. I really love it and recommend it!
BUY WITH CAUTION!! VERY POOR CUSTOMER SERVICE AND DISAPPOINTING PRODUCT! Don’t expect an easy refund! Based on my experience, you’re lucky if you even get a response from their customer service team when requesting a return or refund. I have sent multiple emails and follow-ups, and their customer service has been extremely frustrating. Initially, they offered me an even exchange, even though I clearly stated in my email, along with attached photos (the red color on the glove was from the other brand I’ve been using), that the product did not work for my hair and that I wanted to return it for a refund. After several follow-up emails, they finally responded and offered either a partial refund or the option to proceed with a return. I replied asking two simple questions: 1. Should I also return the bottle I had already opened and the complimentary gift? 2. What would be the total refund amount I would receive if I proceeded with the return? They never answered either question! I sent multiple follow-up emails asking for clarification, and I have not heard back from them since. THIS COMPANY HAS TERRIBLE CUSTOMER SERVICE! Their lack of communication and unwillingness to answer basic questions about their return process have left me feeling like I was scammed. As for the product itself, I absolutely DO NOT recommend their red color shampoo! The shampoo is not even red! When I pumped it out of the bottle, it looked more like a dark brownish-purple color. I tested it on a small section of my bright red hair, and instead of enhancing the red, it actually turned my hair a darker purple shade! I was extremely disappointed because the results were nothing like what was advertised. I purchased this shampoo expecting to maintain my vibrant red hair, not turn it purple! I will definitely be going back to the color shampoo brand I have always used because that product actually delivers the bright red color I want. BOTTOM LINE: BUY AT YOUR OWN RISK! Between the disappointing product, misleading color expectations, and terrible customer service, this has been an extremely frustrating experience. I WOULD NOT RECOMMEND THIS PRODUCT OR COMPANY!
It is my opinion this product is not fit for purpose. It barely coloured my grey hairs and left them an embarrassing pale peach colour
The Dark brown isn't very dark, it's noticeably lighter than my natural color. It didn't cover my gray very well, too light. It turned my menopausal hair issues into a brittle, wiry, dried out nightmare. Also it colored my finger nails so that they looked dirty for a week. I noticed my roots within 7-10 days.
I got the light brown but my hair looks strawberry blond
Followed instructions. Left on for 12 minutes actually. Lathered in well in the shower. Did not cover gray hairs on top or sides of my face.
Grey roots weren’t covered and those that were went orange
It does not damage hair wind it’s ok
The shampoo colour didn't work on my hair at all. I got my husband to try it as well and his worked a little bit. So overall this colour shampoo is not for us.
I will say that it’s easy to apply and then you don’t have to wait long, but I just am not happy with the hair color at this point. I will try it again.
It’s terrible. My hair got hard dried out and fell out.
Make it work! Didn’t even cover my grey’s as claimed! I want a full refund ASAP!
My product came damaged because you didn’t ship it in a box. I emailed you the problem and you quit responding! Your company is a total scam and I will make sure everyone knows on all of your social media!
Good coverage, lovely colour
I really looking forward to use it for ever and get rid of box colour but I tried twice and it does not cover my grey at all. I don’t think I am doing anything wrong. Followed directions but no good result. Can I return it please? Thank you
It didn’t work it dyed my hair reddish brown and I wanted black like the rest of my hair, I also dyed my husbands hair and his hair is naturally dark brown and the dark brown I ordered for him dyed his hair light golden brown he was so mad he shaved his head . So that crap don’t work I am absolutely never buying anything from you again, actually I would love my money back
Is a verry strong dye and it burned and felt hot my scalp all away through, lovely colour on my natural hair but didn't cover my grays at all, dissapointed, verry expensive dye aswell
So as soon as I got it read the instructions says 2 to 3 pumps. Nope I nearly used 1/4 of the bottle and dye only lasted 2 days got the greys coming back. Product didn't really do anything so I am doing it again a week later
Maybe a darker color
It never took care of the gray in fact it made the grey show more. And I did it for 10 minutes. So I’m not happy.
I followed instructions , I have all white hair - it added very little color. I tried it a second time with same result. Maybe if I ordered a darker color it would show more but for now, it is not a winner for me
Easy to use pls refer to convo I had with Customer Servce.
Contrary to what your ads say, it didn’t cover any of my grays. I was really disappointed as I was looking forward to using your product.
I would like a refund. The color was supposed to be light brown, and it came out blonde unfortunately, I purchased three bottles believing that your testimonies were true and factual I have two unopened bottles. Please advise how I may receive a refund.
The produce hardly works i used almost the whole bottle just to do my hair and you say it last for 6 months. 3 squirts would never cover my hair. It didnt even color my grays as you can see and my hair is still partially the blonde color it was before i dyed it. Does not work like it is advertised to.
WARNING: Low Stock Notice
This product sold out 11 times last year. We encourage you to take advantage of the Limited Early Black Friday Sale and buy now.
PS: Only available here, don't buy fakes on Amazon/eBay